Appareil Alchimique is a Geneva-based brand of clothing and accessories inspired by magic, witchcraft and the occult arts.
Each piece is conceived as a textile talisman: aesthetic, symbolic and full of meaning.
For modern witches, stylish pagans, lovers of esotericism and awakened dreamers, Appareil Alchimique offers a committed and mystical fashion line, carefully printed in our Geneva workshop.
What you wear is not just clothing: it’s a sign. A seal. A silent invocation.

Based in Geneva, Appareil Alchimique is more than just a clothing brand: it’s a style statement for those who are no longer afraid to show their magic.

Born from the crossroads of ancient symbolism and contemporary aesthetics, the brand offers a collection of clothing and accessories (t-shirts, hoodies, bags, etc.) inspired by alchemy, witchcraft, occult arts and esoteric traditions from around the world. Each design is conceived as a seal, a spell, a sign to wear — a silent yet powerful manifesto.

Our creations speak to those who feel the mysteries of the unseen vibrating within. Those who read the stars, speak to plants, channel energies or simply nurture a love for the strange, the hidden, the sacred.

Each piece is printed with care in our Geneva workshop, respecting both materials and symbols. We believe that what you wear can become a ritual act, a personal anchor, a protection or a bold affirmation.

Appareil Alchimique is for witches in sneakers, urban mages, stylish pagans, and lovers of glyphs, grimoires and freedom.

Because magic doesn’t only happen in rituals… but in everyday choices — and in what you choose to wear each morning.