Appareil Alchimique is a Geneva-based brand of clothing and accessories inspired by magic, witchcraft and the occult arts.
Each piece is conceived as a textile talisman: aesthetic, symbolic and full of meaning.
For modern witches, stylish pagans, lovers of esotericism and awakened dreamers, Appareil Alchimique offers a committed and mystical fashion line, carefully printed in our Geneva workshop.
What you wear is not just clothing: it’s a sign. A seal. A silent invocation.
Based in Geneva, Appareil Alchimique is more than just a clothing brand: it’s a style statement for those who are no longer afraid to show their magic.
Born from the crossroads of ancient symbolism and contemporary aesthetics, the brand offers a collection of clothing and accessories (t-shirts, hoodies, bags, etc.) inspired by alchemy, witchcraft, occult arts and esoteric traditions from around the world. Each design is conceived as a seal, a spell, a sign to wear — a silent yet powerful manifesto.
Our creations speak to those who feel the mysteries of the unseen vibrating within. Those who read the stars, speak to plants, channel energies or simply nurture a love for the strange, the hidden, the sacred.
Each piece is printed with care in our Geneva workshop, respecting both materials and symbols. We believe that what you wear can become a ritual act, a personal anchor, a protection or a bold affirmation.
Appareil Alchimique is for witches in sneakers, urban mages, stylish pagans, and lovers of glyphs, grimoires and freedom.
Because magic doesn’t only happen in rituals… but in everyday choices — and in what you choose to wear each morning.
This raw selenite pendant radiates purity and light. Linked to the crown chakra, selenite is known to calm the mind, purify energies, and support meditation. Each unique stone, with its silky striations, symbolizes inner clarity and spiritual connection. Mounted on a black cord, this energy jewel is a companion for serenity, ideal for everyday use or for rituals of purification...
This crescent moon pendant, adorned with natural stones linked to the 7 chakras, combines lunar symbolism and vibrational energy. Each stone works in harmony to balance body, mind, and emotions. Ideal for meditation, energy protection, or simply as a spiritual jewel, it embodies the connection between the universe and the inner self. An elegant and unique talisman designed to...
Raw kyanite pendant, a stone of clarity and energetic harmony. Naturally shaped, it supports chakra alignment, spiritual communication, and the release of inner blockages. Each pendant is unique, with shades ranging from translucent blue to silvery reflections. Mounted on a black cord, it becomes a talisman for meditation, subtle protection, and serenity, ideal to accompany...
Raw amethyst pendant set in a handcrafted natural cord netting. Known as a stone of protection and spiritual elevation, amethyst promotes meditation, calm, and clarity of mind. Connected to the crown chakra, it harmonizes energy and wards off negative influences. Each piece is unique, with shades of violet ranging from light to deep, making it a true talisman to wear daily or...
Natural quartz Merkaba pendant, sacred geometry symbol and powerful energy talisman. Each crystal facet amplifies energy, cleanses the aura and promotes inner harmony. Worn close to the heart, it supports meditation, spiritual protection and consciousness awakening. Supplied with a braided black cord, this unique esoteric jewel combines beauty, vibration and balance, perfect for...
A cheeky t-shirt for modern witches! With its design inspired by a famous logo revisited with a witchy twist, it blends comfort, humor and style. Made from 100% cotton with a unisex cut and durable print, it’s perfect for full moon rituals… or morning coffees. A must-have for all lovers of urban mysticism.
